Business

The “New” Purpose of a Business

Written by grcreativebox

http://feedproxy.google.com/~r/Futurelab/~3/SEtXFuy7NXY/%E2%80%9Cnew%E2%80%9D-purpose-business

It all starts with CEO commitment.

Customer experience professionals got an early Christmas present last week in the form of a revised statement on the “purpose of a corporation.” Well, it was a revision for the CEOs at the Business Roundtable, but many of us already know what the purpose of a business is.

http://feedproxy.google.com/~r/Futurelab/~3/SEtXFuy7NXY/%E2%80%9Cnew%E2%80%9D-purpose-business

It all starts with CEO commitment.

Customer experience professionals got an early Christmas present last week in the form of a revised statement on the “purpose of a corporation.” Well, it was a revision for the CEOs at the Business Roundtable, but many of us already know what the purpose of a business is.

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